I connect marketing, technology, and customer journeys.

Global digital content and operations across a large multilingual web ecosystem, combining CMS management, SEO, analytics, product data, digital assets, QA, and cross-functional coordination.

• Manage global web content across 19 languages and more than 1,000 pages using Amplience CMS.
• Optimize website and store content for SEO, accuracy, search visibility, and customer experience.
• Perform content QA, proofreading, UX checks, and publishing support ahead of major marketing launches.
• Maintain product, store, and digital asset data using Relewise, STEP, Aprimo DAM, and Swagger.
• Use GA4 content performance data to support optimization decisions and coordinate digital improvements with marketing, IT, and product teams.
• Manage marketing-related ServiceNow requests and workflow automation using ChatGPT.

Engaged on a contract project focused on improving the customer funnel through lifecycle email, automation, segmentation, and campaign execution.

• Built and managed automated sequences including welcome, abandoned-cart recovery, and post-purchase journeys.
• Segmented audiences using customer behavior and engagement signals to improve targeting and personalization.
• Wrote conversion-focused email copy and optimized subject lines, campaign structure, and messaging.
• Monitored campaign performance and used A/B testing and analytics to identify optimization opportunities.
• Managed email marketing workflows across Klaviyo, Mailchimp, and GoHighLevel while supporting list health and deliverability.

Digital growth and consulting operation connecting marketing, CRM, web, automation, and internal systems.

Positioned as an independent marketing and digital project focused on digital growth, lead generation, web architecture, CRM setup, and internal workflow automation.